Graphic Design
Graphic Design & Branding
In this category I’m showcasing samples of graphic and brand design. From print ads, brand films and campaign images to graphic t-shirts, logo, posters and marketing materials for product launches.
ET.CYCLE is an electric fat tire bicycle brand inspired by the heritage of American motorcycles. I was leading the brand and product launch campaign which included studio photography and videography.
I partnered with Vancouver photographer Sterling Lorance for this incredible photoshoot in British Columbia with our NCM E-Mountainbikes.
Here I am showcasing a selection of my most iconic graphics designed for t-shirts. Inspired by China, its landmarks, culture and food and its people, all those designs come with an inspiring background story.
This section focuses on campaign posters and marketing images for product launches in the lifestyle clothing and technical apparel category.
Working for Interone China, I had the opportunity to design a heritage book for MINI. We came up with an interactive pop-up book including a sticker set and a fold-out game. This book went on to win a red dot design award in 2008 in the category: communication design, advertising. The MINI Story (Book), client: BMW Group/MINI Cars.
For the same client I also designed the BMW History Book. A welcome gift for every proud owner of a brand new BMW 7 Series. The book came with a rotating disk on the cover to experience BMW’s more than 100 year old history in a fun and interactive way. 7 Series Welcome Package – BMW History Book, client: BMW Cars.
Samples of graphics, patterns and images for various products like travel pillows, coffee mugs, keychains, fridge magnets, buttons and package design.