Book Design
THE MINI STORY (Pop-up Book)
Working for Interone China, I had the opportunity to design a heritage book for MINI. We came up with an interactive pop-up book including a sticker set and a fold-out game. This book went on to win a red dot design award in 2008 in the category: communication design, advertising.
The MINI Story (Book), client: BMW Group/MINI Cars.
Part of the MINI Car launch in China was this MINI Story Book to tell the British heritage story of the iconic MINI brand in a unique and playful way.
