Resume
Lone Willow Tree, Lake Wanaka, New Zealand
Michel Sutyadi 蒋立德
Please connect with me via the Contact Page or scan the QR code at the bottom of the page to add me on WeChat. I’d love to start a conversation with you.
Michel was born, raised and educated in Germany, with a solid background in Graphic Design and Visual Communication, he has worked in advertising, digital marketing and branding. He co-founded and ran apparel and clothing design company NLGX Design in Beijing and is now looking to expand his horizon further in the creative industry in Shanghai.
Years of Experience
Professional Experience
DIRECTOR, CREATIVE & PRODUCT DEVELOPMENT · WARNER BROS. CONSUMER PRODUCTS · SHANGHAI · SEP 2021 - PRESENT
Michel is overseeing all stages of product development for all categories, from initial concept through to production, in support of the licensing and business strategies. This role is performing multiple Creative and Product Development functions, such as developing seasonal creative strategies, product design, graphic design, typography, trend research, pitches and presentations, as well as creative tools to support and inspire licensees in their development.
CREATIVE DIRECTOR (TEMPORARY CONTRACT) · LEON CYCLE · SHANGHAI · MAR - AUG 2021
Leon Cycle is a global e-mobility and electric bicycle brand with an e-commerce and retail presence in over 10 countries. Michel is leading the in-house brand and design team overlooking creative campaigns for print and digital, as well as product design, development and retail marketing. He has overlooked the photo and video shoots for the ET.CYCLE e-bike brand including website design and print and digital ads.
DESIGN & SM MANAGER (FREELANCE) · LIFELINE CHINA · SHANGHAI · OCT 2019 - PRESENT
Michel is part of Lifeline's Operations Team and is managing Social Media, overlooking content and design, helping the organization with digital marketing projects, website and events. Furthermore he is a trained mental health volunteer for both the phone helpline and the Live Chat service. Lifeline China was established in 2004, Lifeline remains the only English speaking crisis and mental health helpline service in Mainland China. It operate as a 100% volunteer based social enterprise, in cooperation with the Shanghai United Foundation.
DESIGN MANAGER (FREELANCE) · LINKEDIN LOCAL · SHANGHAI · OCT 2019 - SEP 2020
LinkedIn Local is a global network, created by the LinkedIn community. Through design, creative strategy and a growing business platform in Shanghai. Michel was helping to bring meaningful business events with industry leading speakers to the professional community in Shanghai.
BUSINESS TEAM MANAGER · GANTER GROUP · SHANGHAI · JUN 2018 - APR 2019
Leading the project management department at Ganter Shanghai, Michel overlooked all business aspects like delivering projects on time and within budget. From creating financial plans, managing a team of project managers and overlooking external suppliers, Michel’s objective was to deliver premium quality retail and commercial spaces to clients like Mammut Outdoor, Burberry, Porsche Design, Sony and Galeries Lafayette.
CREATIVE DIRECTOR/CO-FOUNDER · NLGX DESIGN · BEIJING · OCT 2007 - MAY 2018
Michel was instrumental in the development of the brand, its communication and its products. From apparel and fashion clothing to accessories, he has managed product development, production and overseen the digital marketing and branding of product launches, retail spaces and events. Michel has been the driving force growing the brand and its products, identifying new opportunities looking at trends and the market.
ART DIRECTOR · INTERONE CHINA (BBDO GROUP) · BEIJING · SEP 2006 - APR 2007
Working on the creative direction for campaigns like BMW 5 and 7 Series, BMW X3 and MINI Cars. He was managing ATL and BTL projects for TV commercials, print ads, digital, outdoor billboards, POS displays and merchandising, as well as designing the "BMW History Book" and "MINI Heritage Book".
SENIOR ART DIRECTOR · SAATCHI & SAATCHI · BEIJING · FEB 2004 - AUG 2006
Worked on the creative strategy and execution for clients like Toyota, Lexus, Nestlé, IKEA and P&G. Chinese local clients include Mengniu Dairy, Xian Janssen Pharmaceutical and Snow Beer. Main work included various ATL/BTL projects and market research focus groups and retail store visits.
DIGITAL DESIGNER · DBAP GMBH · MÜNSTER, GERMANY · JAN 2000 - FEB 2002
Digital design, UI/UX and e-commerce development for clients in the sports and skateboarding industry like TITUS GmbH, Frontline GmbH, Forvert Apparel and Brooks Running Shoes.
Education
DEQIU ART CENTER · SHANGHAI · CHINA
Pattern Making Fashion Design Course in 2020
UDEMY COURSES IN FASHION DESIGN, DIGITAL DESIGN & MARKETING
Continued online education in the fields of fashion design and digital marketing in 2019/20
MÜNSTER SCHOOL OF DESIGN · UNIVERSITY OF APPLIED SCIENCES · GERMANY
Dipl.-Designer (FH) Graphic Design/Visual Communication
BEIJING LANGUAGE & CULTURE UNIVERSITY · BEIJING · CHINA
Intensive Chinese Language Studies - Mandarin
LEHRINSTITUT FÜR COMMUNICATION DESIGN · RHEDA-WIEDENBRÜCK · GERMANY
Special courses in illustration design, typography and photography
Technical Skills
Languages
Awards & Recognition
NLGX Design has been featured by numerous local and international media outlets
CNN Travel, BBC World, Vogue, ELLE, BTV, Beijing Today, Global Times, Spiegel Online…
CNN Travel mention — 2013
Beijing shopping: NLGX Design Store got voted among the city’s top 12 boutiques
Sendpoints Publishing Co., Ltd. — 2013
6-page design feature for NLGX promotional material in the book “Promotion Design”
Design for Asia Award (DFA), Hong Kong — 2010
Category: Identity & Branding - Communication Design: NLGX Design Graphic T-shirt Series
red dot award — 2008
Category: communication design, advertising: The MINI Story (Book), Client: BMW