Advertising
Advertising & Campaigns
This section is focusing on my agency work in advertising for companies like Interone China and Saatchi & Saatchi, showcasing campaigns for BMW Group, MINI and other clients from different industries. Work is a mix of above and below-the-line samples, including print ads for newspapers and magazines, storyboards for TV ads, outdoor billboards and in-store installations.
ET.CYCLE is an electric fat tire bicycle brand inspired by the heritage of American motorcycles. I was leading the brand and product launch campaign which included studio photography and videography.
I partnered with Vancouver photographer Sterling Lorance for this incredible photoshoot in British Columbia with our NCM E-Mountainbikes.
Campaign images from the BMW 5 Series Long Wheelbase Campaign: More Room For Joy
Working for Interone China, I had the opportunity to design a heritage book for MINI. We came up with an interactive pop-up book including a sticker set and a fold-out game. This book went on to win a red dot design award in 2008 in the category: communication design, advertising. The MINI Story (Book), client: BMW Group/MINI Cars.
For the same client I also designed the BMW History Book. A welcome gift for every proud owner of a brand new BMW 7 Series. The book came with a rotating disk on the cover to experience BMW’s more than 100 year old history in a fun and interactive way. 7 Series Welcome Package – BMW History Book, client: BMW Cars.
This section focuses on my work at Saatchi & Saatchi advertising, where I served a variety of clients from different industries like automotive (Toyota) and FMCG (Nestlé, Meng Niu Dairy, Johnson & Johnson, Vaillant and Snow Beer) in the category ads and package design.