The Capital Hoodie
The Capital Hoodie
I always wanted to create clothing which plays with typography. This hoodie commemorates Beijing with the Chinese 京 ( jing) character. You have to put your hands in your pockets to create the Jing character. People who understood, loved the play with words. It became a very popular hoodie in Beijing during 2012 to 2017.
Capital Hoodie Launch Campaign
The Capital Hoodie comes in a bright “Chinese” red for men and women and a bright “Chinese” yellow for kids. Both colors resembles the colors of the Chinese flag and commemorates the Chinese capital Beijing.
Detailed photos and features
This hoodie is made out of 300g brushed fleece for warmth and comfort. It featured a full length center zipper and 2 front pockets. The screen print on the front combined with the prints on the arm sleeves resemble a 京 ( jing) character when the hands are put into the pockets. It comes in 2 exciting color ways for adults and kids to show your love for China.
Inside branding labels
The hoodie itself came with a large inside label including washing instructions. It also had an outside logo tag and a logo embroidery on the shoulder. The hangtags included information about the design and material composition.
Size Chart
The hoodie came in 6 unisex sizes from XS to 2XL to accommodate men and women sizes.
Original Capital Hoodie
The first generation Capital Hoodie came in a more toned down ash grey color way.