ET.CYCLE Global brand campaign

ET.CYCLE Global Brand Campaign Images

ET.CYCLE is an electric fat tire bicycle brand inspired by the heritage of American motorcycles. I was leading the brand and product launch campaign which included studio photography and videography.

Creative Agency: dOne Shanghai

ET.CYCLE T1000/T720 Series Print Ad

Full page print ad design for Bicycle Retailer Magazine print issue for May 2021 in the US.

ET.CYCLE 60″ Brand Film

This 1 minute brand film is introducing the ET.CYCLE brand and the F1000 series folding e-bike and its features.

ET.CYCLE 30″ Brand Film

This 30 second clip is a slimmed down version of the 1 minute brand film, introducing the ET.CYCLE brand and the F1000 series folding e-bike and its features.

ET.CYCLE F1000 Series Campaign Images on Colorful Background

Photo and detailed product images on a colorful background to highlight product features and overall aesthetic of the bike.

ET.CYCLE F1000 Series Detail Product Shots on Colorful Background

ET.CYCLE T1000 Series Campaign Images on Colorful Background

Photo and detailed product images on a colorful background to highlight product features and overall aesthetic of the bike.

ET.CYCLE T1000 Series Detail Product Shots on Colorful Background

ET.CYCLE F1000 and T1000 Pack Shot Campaign Image on Black Background

Photo and detailed product images on a colorful background to highlight product features and overall aesthetic of the bike.

ET.CYCLE F720 Series Campaign Images on Black Background

Photo and detailed product images on a black background to highlight product features and overall aesthetic of the bike.

ET.CYCLE F720 Series Detail Product Shots on Black Background

ET.CYCLE T720 Series Campaign Images on Black Background

Photo and detailed product images on a black background to highlight product features and overall aesthetic of the bike.

ET.CYCLE T720 Series Detail Product Shots on Black Background